Marketing Internacional / (Registro nro. 33898)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01985nam a22003497a 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20250213093145.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 190130t2016 mx a||||r|||| 00| 0 spa d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9786074819489 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | UNAMBA |
| Language of cataloging | spa |
| Transcribing agency | Biblioteca Especializada de la E.A.P. de Administración Filial Tambobamba - Cotabambas |
| Description conventions | rda |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | spa |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| -- | 01 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Czinkota, Michael R. |
| Relator term | Autor |
| 245 ## - TITLE STATEMENT | |
| Title | Marketing Internacional / |
| Statement of responsibility, etc. | Michael R. Czinkota y Likka A. Ronkainen |
| Medium | [Impreso] |
| 250 ## - EDITION STATEMENT | |
| Edition statement | Decima Edición |
| 264 ## - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE | |
| Place of production, publication, distribution, manufacture | México D.F.: |
| Name of producer, publisher, distributor, manufacturer | Cengage Learnig, |
| Date of production, publication, distribution, manufacture, or copyright notice | 2013. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 680 páginas |
| Other physical details | : Ilustraciones blanco y negro, imágenes, mapas, tablas y cuadros |
| Dimensions | ; 21 x 27 centímetros. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | Incluye índice de nombres |
| 506 ## - RESTRICTIONS ON ACCESS NOTE | |
| Terms governing access | Sala especializada / a domicilio |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | En tiempos económicos graves, los mercadólogos internacionales son agentes fundamentales del cambio social, son quienes proporcionan una visión y el conocimiento que ayudan a la sociedad a comprender las compensaciones y consecuencias de las acciones y de este modo tomar buenas decisiones.<br/>El ámbito de los negocios es visto con expectación por las narraciones y sus gobiernos, que frenéticamente buscan formas para que sus economías emergen de las condiciones de crecimiento lento. El marketing internacional es cada vez más una opción clave que puede ofrecer grandes avances en la actividad económica. |
| 526 o# - STUDY PROGRAM INFORMATION NOTE | |
| Program name | E.A.P. de Administración |
| 534 ## - ORIGINAL VERSION NOTE | |
| Note about original | 9781133627517 |
| 546 ## - LANGUAGE NOTE | |
| Language note | Texto en español |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| 9 (RLIN) | 23552 |
| Topical term or geographic name entry element | MARKETING INTERNACIONAL |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| 9 (RLIN) | 354 |
| Topical term or geographic name entry element | ADMINISTRACIÓN DE EMPRESAS |
| 651 #h - SUBJECT ADDED ENTRY--GEOGRAPHIC NAME | |
| Geographic name | MÉXICO, BRASIL Y COREA |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| 9 (RLIN) | 17250 |
| Personal name | Ronkainen, Likka A. |
| Relator term | Autor |
| 900 ## - EQUIVALENCE OR CROSS-REFERENCE-PERSONAL NAME [LOCAL, CANADA] | |
| Numeration | LIB |
| 910 ## - USER-OPTION DATA (OCLC) | |
| User-option data | Jersson Jorge Corilla Miranda |
| -- | 07/03/2019 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Institution code [OBSOLETE] | 109212BEADFT |
| Koha item type | |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Date acquired | Total checkouts | Barcode | Date last seen | Copy number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | BIB Especializada de EAP de Administración Filial - Tambobamba Cotabambas | BIB Especializada de EAP de Administración Filial - Tambobamba Cotabambas | 03/07/2019 | SK12SEL00001 | 03/07/2019 | 1 | 03/07/2019 | Libros | |||||
| Dewey Decimal Classification | BIB Especializada de EAP de Administración Filial - Tambobamba Cotabambas | BIB Especializada de EAP de Administración Filial - Tambobamba Cotabambas | 03/07/2019 | SK12SEL00002 | 03/07/2019 | 2 | 03/07/2019 | Libros |
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