Investigación de Mercados / (Registro nro. 32772)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01985nam a22003497a 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20250213092938.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 180730b mx ||||| |||| 00| 0 spa d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9789702611851 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | UNAMBA |
| Language of cataloging | ES |
| Transcribing agency | BIBLIOTECA ESPECIALIZADA DE EAP. DE ADMINISTRACIÓN |
| Description conventions | RDA |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | ES |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.83 |
| Item number | M19 |
| -- | 03 ejemplar |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Malhotra, Naresh K. |
| Relator term | Autor |
| 245 ## - TITLE STATEMENT | |
| Title | Investigación de Mercados / |
| Statement of responsibility, etc. | Naresh K. Mallhotra. |
| Medium | [ Impreso ] |
| 250 ## - EDITION STATEMENT | |
| Edition statement | Quinta Edición |
| 264 ## - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE | |
| Place of production, publication, distribution, manufacture | México |
| Name of producer, publisher, distributor, manufacturer | PEARSON |
| Date of production, publication, distribution, manufacture, or copyright notice | 2008 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxxiv, 811 páginas. |
| Other physical details | :Ilustraciones ; cuadros, figuras, gráficos a colores |
| Dimensions | ; 21 x 27.5 centímetros. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | Apéndice A 12, Notas N 31, Indice I 24. |
| 506 ## - RESTRICTIONS ON ACCESS NOTE | |
| Terms governing access | Sala especializada / a domicilio |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | Esta obra presenta nuevas ideas, materiales y tecnologías existentes y entre sus principales características se encuentran: <br/>Investigación activa. Son ejercicios cortos en los cuales se pide al lector realizar alguna investigación en Internet y desempeñar los roles de investigador de mercados <br/>Investigación para la toma de decisiones. Cada capítulo presenta un escenario de investigación para la toma de decisiones y pide al usuario que recomiende decisiones apropiadas para la gerencia de marketing. <br/>Proyecto de investigación. En el texto se presenta el proyecto “la clientela de tiendas departamentales” |
| 526 ## - STUDY PROGRAM INFORMATION NOTE | |
| Program name | EAP. de Administración |
| 546 ## - LANGUAGE NOTE | |
| Language note | Texto en español |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| 9 (RLIN) | 1574 |
| Topical term or geographic name entry element | INVESTIGACIÓN DE MERCADOS |
| 651 ## - SUBJECT ADDED ENTRY--GEOGRAPHIC NAME | |
| Geographic name | MEXICO |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Ortiz Salinas, María Elena |
| Relator term | Traducción |
| 9 (RLIN) | 18318 |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| 9 (RLIN) | 24925 |
| Personal name | Benassine Marcela |
| Relator term | Revisión Técnica |
| 900 ## - EQUIVALENCE OR CROSS-REFERENCE-PERSONAL NAME [LOCAL, CANADA] | |
| Numeration | LIB |
| 910 ## - USER-OPTION DATA (OCLC) | |
| User-option data | Jesus Ortiz Serrano |
| -- | 31/01/2019 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | |
| Institution code [OBSOLETE] | 109202BEADSC |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Date acquired | Total checkouts | Full call number | Barcode | Date last seen | Copy number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | BIB Especializada de EAP de Administración | BIB Especializada de EAP de Administración | 01/06/2014 | 658.83 / M19 | SK02SEL00873 | 01/31/2019 | 3 | 01/31/2019 | Libros | |||||
| Dewey Decimal Classification | BIB Especializada de EAP de Administración | BIB Especializada de EAP de Administración | 12/30/2013 | 658.83 / M19 | SK02SEL00371 | 01/31/2019 | 01/31/2019 | Libros | ||||||
| Dewey Decimal Classification | BIB Especializada de EAP de Administración | BIB Especializada de EAP de Administración | 12/30/2013 | 658.83 / M19 | SK02SEL00370 | 08/05/2019 | 2 | 01/31/2019 | Libros |
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