Investigacion de Mercado / (Registro nro. 32311)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01441nam a22003377a 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20250213092834.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 180730b mx ||||| |||| 00| 0 spa d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9789681859091 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | UNAMBA |
| Language of cataloging | ES |
| Transcribing agency | BIBLIOTECA ESPECIALIZADA DE EAP. DE ADMINISTRACIÓN |
| Description conventions | RDA |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | ES |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.83 / |
| Item number | A11 |
| -- | 01 ejemplar |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Aaker A. David |
| Relator term | Autor |
| 245 ## - TITLE STATEMENT | |
| Title | Investigacion de Mercado / |
| Statement of responsibility, etc. | David A. Aaker, V Kumar, George S.Day. |
| Medium | [ Impreso ] |
| 250 ## - EDITION STATEMENT | |
| Edition statement | Cuarta Edición |
| 264 ## - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE | |
| Place of production, publication, distribution, manufacture | México. |
| Name of producer, publisher, distributor, manufacturer | Limusa Wiley |
| Date of production, publication, distribution, manufacture, or copyright notice | 2012 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xiv, 776 páginas. |
| Other physical details | :Ilustraciones ; cuadros, figuras, gráficos blanco y negro. |
| Dimensions | ; 21x 27.5 centímetros. |
| 506 ## - RESTRICTIONS ON ACCESS NOTE | |
| Terms governing access | Sala especializada / a domicilio |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | Análisis del mercadeo - Fuentes de datos de mercadotecnia - Investigación de la publicidad - Investigación de nuevos productos - Perspectiva de la investigación de mercados en la toma de decisiones. |
| 526 ## - STUDY PROGRAM INFORMATION NOTE | |
| Program name | EAP. de Administración |
| 546 ## - LANGUAGE NOTE | |
| Language note | Texto en español |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| 9 (RLIN) | 1965 |
| Topical term or geographic name entry element | ANÁLISIS DE MERCADO |
| 651 ## - SUBJECT ADDED ENTRY--GEOGRAPHIC NAME | |
| Geographic name | MEXICO |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| 9 (RLIN) | 1912 |
| Personal name | Kumar, V |
| Relator term | Autor |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| 9 (RLIN) | 1913 |
| Personal name | Day, George S. |
| Relator term | Autor |
| 900 ## - EQUIVALENCE OR CROSS-REFERENCE-PERSONAL NAME [LOCAL, CANADA] | |
| Numeration | LIB |
| 910 ## - USER-OPTION DATA (OCLC) | |
| User-option data | Jesus Ortiz Serrano |
| -- | 24/01/2019 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | |
| Institution code [OBSOLETE] | 109202BEADSC |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Date acquired | Total checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | BIB Especializada de EAP de Administración | BIB Especializada de EAP de Administración | 01/07/2014 | 658.83 / A11 | SK02SEL00342 | 01/24/2019 | 01/24/2019 | Libros |
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