Principios de Mercadeo / (Registro nro. 30664)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01630nam a22003257a 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20250213092536.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 180730b co ||||| |||| 00| 0 spa d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9789586485524 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | UNAMBA |
| Language of cataloging | ES |
| Transcribing agency | BIBLIOTECA ESPECIALIZADA DE EAP. DE ADMINISTRACIÓN |
| Description conventions | RDA |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | ES |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 / |
| Item number | C48 |
| -- | 01 ejemplar |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Cespedes Saenz, Alberto |
| Relator term | Autor |
| 245 ## - TITLE STATEMENT | |
| Title | Principios de Mercadeo / |
| Statement of responsibility, etc. | Alberto Céspedes Sáenz. |
| Medium | [Impreso] |
| Remainder of title | |
| 250 ## - EDITION STATEMENT | |
| Edition statement | Quinta Edición / |
| Remainder of edition statement | Reimpresión |
| 264 ## - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE | |
| Place of production, publication, distribution, manufacture | BOGOTA-COLOMBIA: |
| Name of producer, publisher, distributor, manufacturer | ECOE |
| Date of production, publication, distribution, manufacture, or copyright notice | 2012 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxii, 488 páginas |
| Other physical details | :Ilustraciones ; cuadros, figuras en blanco y negro |
| Dimensions | ; 17 x 23.5 centímetros. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | Apendice.- Glosario |
| 506 ## - RESTRICTIONS ON ACCESS NOTE | |
| Terms governing access | Sala especializada / a domicilio |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | La importancia del marketing en la globalización del mundo actual, y la necesidad de un texto que se adaptara a condiciones específicas de Latinoamérica, motivaron al autor a publicar en 1992 la primera edición de este libro. En cada nueva edición el autor ha venido agregando los temas que la dinámica de la administración ha traído consigo. Ha sido muy bien recibido en casi todos los países de América Latina y en el mercado hispano de Estados Unidos.. |
| 526 ## - STUDY PROGRAM INFORMATION NOTE | |
| Program name | EAP. de Administración |
| 546 ## - LANGUAGE NOTE | |
| Language note | Texto en español |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| 9 (RLIN) | 1253 |
| Topical term or geographic name entry element | MARKETING |
| 651 ## - SUBJECT ADDED ENTRY--GEOGRAPHIC NAME | |
| Geographic name | COLOMBIA |
| 900 ## - EQUIVALENCE OR CROSS-REFERENCE-PERSONAL NAME [LOCAL, CANADA] | |
| Numeration | LIB |
| 910 ## - USER-OPTION DATA (OCLC) | |
| User-option data | Jesus Ortiz Serrano |
| -- | 19/12/2018 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | |
| Institution code [OBSOLETE] | 109202BEADSC |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Date acquired | Total checkouts | Full call number | Barcode | Date last seen | Copy number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | BIB Especializada de EAP de Administración | BIB Especializada de EAP de Administración | 12/30/2013 | 658.8 / C48 | SK02SEL00322 | 12/19/2018 | 1 | 12/19/2018 | Libros |
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