Investigación de Mercados: (Registro nro. 25069)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01977nam a22003497a 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20250213091542.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 180820b mx ||||| |||| 00| 0 spa d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 968880844x |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | UNAMBA |
| Language of cataloging | spa |
| Transcribing agency | BIBLIOTECA CENTRAL |
| Description conventions | rda |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | spa |
| Language code of original | eng |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.83 |
| Item number | M19 |
| -- | 2 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Malhotra, Naresh K. |
| Titles and words associated with a name | (Docente) |
| Relator term | Autor |
| 245 ## - TITLE STATEMENT | |
| Title | Investigación de Mercados: |
| Remainder of title | Un enfoque práctico / |
| Statement of responsibility, etc. | Naresh K. Malhotra |
| Medium | [Impreso] |
| 250 ## - EDITION STATEMENT | |
| Edition statement | Segunda edición |
| 264 ## - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE | |
| Place of production, publication, distribution, manufacture | México: |
| Name of producer, publisher, distributor, manufacturer | Pearson, |
| Date of production, publication, distribution, manufacture, or copyright notice | 1997 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxxv, 890 páginas |
| Other physical details | : Ilustraciones a blanco y negro gráficos, tablas, diagramas, apéndices |
| Dimensions | ; 20 x 25 centímetros. |
| 506 ## - RESTRICTIONS ON ACCESS NOTE | |
| Terms governing access | Sala general / a domicilio |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | El motivo de esta obra es ofrecer un libro de texto universitario que comprenda varios temas , sea practico, incluya aplicaciones practicas y sirva a los gerentes , ademas de presentar una cobertura equilibrada tanto del material cualitativo como cuantitativo. Este libro esta escrito desde la perspectiva de los usuarios de la investigación de mercado y refleja las tendencias actuales en la mercadotecnia internacional, la ética y la integración de las micro computadoras y mainframes en este campo. Varias características únicas en términos del contenido y la presentación del material hacen que este libro sea diferente de los otros. |
| 526 ## - STUDY PROGRAM INFORMATION NOTE | |
| Program name | E.A.P. Administración |
| 534 ## - ORIGINAL VERSION NOTE | |
| Note about original | 0131257331 |
| Title statement of original | marketing research : an applied orientatión 2nd ed. |
| 546 ## - LANGUAGE NOTE | |
| Language note | Texto en español |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| 9 (RLIN) | 106 |
| Topical term or geographic name entry element | MERCADOTECNIA |
| 651 ## - SUBJECT ADDED ENTRY--GEOGRAPHIC NAME | |
| Geographic name | MÉXICO |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | De Parres Cárdenas, Concepción Verania |
| Relator term | Traductora |
| 9 (RLIN) | 1494 |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| 9 (RLIN) | 1592 |
| Personal name | Benassini, Marcela |
| Relator term | Revisión Tecnica |
| 900 ## - EQUIVALENCE OR CROSS-REFERENCE-PERSONAL NAME [LOCAL, CANADA] | |
| Numeration | LIB |
| 910 ## - USER-OPTION DATA (OCLC) | |
| User-option data | Petherson Brayan Carrasco Sierra |
| -- | 20/08/2018 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Institution code [OBSOLETE] | 109201BCSGSC |
| Koha item type | |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Date acquired | Total checkouts | Full call number | Barcode | Date last seen | Copy number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Biblioteca Central - Sala General | Biblioteca Central - Sala General | 01/31/2003 | 658.83 / M19 | SK01SGL00652 | 08/20/2018 | 2 | 08/20/2018 | Libros | |||||
| Dewey Decimal Classification | Biblioteca Central - Sala General | Biblioteca Central - Sala General | 02/28/2005 | 658.83 / M19 | SK01SGL00651 | 08/20/2018 | 1 | 08/20/2018 | Libros |
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