"El Marketing Relacional en la Mejora de la Competitividad Empresarial en los Hoteles de Tres Estrellas de la Región Apuímac, año 2017" (Registro nro. 37275)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01837nam a22003137a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20250213093702.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 190801b pe ||||| |||| 00| 0 spa d |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | UNAMBA |
| Language of cataloging | spa |
| Transcribing agency | Biblioteca Central-CRAI |
| 041 ## - LANGUAGE CODE | |
| Language code of original | spa |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | T - ADM / G17 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| 9 (RLIN) | 35024 |
| Personal name | Gamarra Motta, Betty |
| Titles and words associated with a name | (Bachiller) |
| Relator term | Autor |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| 9 (RLIN) | 35025 |
| Personal name | Céspedes Mendoza, Shendy Yenifer |
| Titles and words associated with a name | (Bachiller) |
| Relator term | Coautor |
| 245 ## - TITLE STATEMENT | |
| Title | "El Marketing Relacional en la Mejora de la Competitividad Empresarial en los Hoteles de Tres Estrellas de la Región Apuímac, año 2017" |
| Statement of responsibility, etc. | Betty Gamarra Motta y Shendy Yenifer Céspedes Mendoza |
| Medium | [Empastado] |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Abancay - Apurímac - Perú: |
| Name of publisher, distributor, etc. | E.A.P. de Administración - UNAMBA, |
| Date of publication, distribution, etc. | 2018 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 118 páginas |
| Other physical details | : Empastado color anaranjado, cuadros, figuras y tablas |
| Dimensions | ; 21.9 x 30.6 centímetros. |
| 500 ## - GENERAL NOTE | |
| General note | Trabajo de Investigación realizado por el Bachiller de la E.A.P. de Administración, Facultad de Administración de la Universidad Nacional Micaela Bastidas de Apurímac. |
| 502 ## - DISSERTATION NOTE | |
| Dissertation note | Para Optar el Titulo Profesional de Licenciado en Administración. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | Bibliografía consultada de la página 71 - 73 |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | Abarca la identificación y selección de los modelos de Marketing relacional y competitividad empresarial que puede ser aplicadas como una herramienta fundamental pragmática y orientada a una sociedad con calidad de servicio. |
| 526 ## - STUDY PROGRAM INFORMATION NOTE | |
| Program name | Pre Grado |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| 9 (RLIN) | 2331 |
| Topical term or geographic name entry element | MARKETING RELACIONAL |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| 9 (RLIN) | 35029 |
| Topical term or geographic name entry element | HOTELES TRES ESTRELLAS |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| 9 (RLIN) | 35028 |
| Topical term or geographic name entry element | COMPETITIVIDAD EMPRESARIAL |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| 9 (RLIN) | 35031 |
| Personal name | Vilca Ccolque, José Yudberto |
| Relator term | Asesor de Tesis |
| 856 ## - ELECTRONIC LOCATION AND ACCESS | |
| Materials specified | Click aqui para Descargar en PDF |
| Uniform Resource Identifier | <a href="http://repositorio.unamba.edu.pe/handle/UNAMBA/537">http://repositorio.unamba.edu.pe/handle/UNAMBA/537</a> |
| Link text | Click aqui para Descargar en PDF |
| 910 ## - USER-OPTION DATA (OCLC) | |
| User-option data | Mariela Bañon Aguilar |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Date acquired | Inventory number | Total checkouts | Full call number | Barcode | Date last seen | Copy number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Biblioteca Central - Sala de Referencias | Biblioteca Central - Sala de Referencias | 08/01/2019 | 808 | T - ADM / G17 | SK01SRT01530 | 08/01/2019 | 1 | 08/01/2019 | Libros | |||||
| Dewey Decimal Classification | Biblioteca Central - Sala de Referencias | Biblioteca Central - Sala de Referencias | 08/01/2019 | 809 | T - ADM / G17 | SK01SRT01531 | 08/01/2019 | 2 | 08/01/2019 | Libros |
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