Construir Marcas Poderosas / (Registro nro. 37086)

Detalles MARC
000 -LEADER
fixed length control field	01515nam a22003617a 4500
005 - DATE AND TIME OF LATEST TRANSACTION
control field	20250213093641.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field	190729b sp \|\|\|\|\| \|\|\|\| 00\| 0 spa d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number	8423419282
040 ## - CATALOGING SOURCE
Original cataloging agency	UNAMBA
Language of cataloging	spa
Transcribing agency	Biblioteca Especializada de EAP. Ciencia Política y Gobernabilidad
Description conventions	rda
041 ## - LANGUAGE CODE
Language code of text/sound track or separate title	spa
Language code of original	eng
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number	658.827
Item number	A27
--	01
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name	Aaker, David A.
Relator term	Autor
245 ## - TITLE STATEMENT
Title	Construir Marcas Poderosas /
Statement of responsibility, etc.	David A. Aaker
Medium	[Impreso]
250 ## - EDITION STATEMENT
Edition statement	[Primera edición]
264 ## - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE
Place of production, publication, distribution, manufacture	Lima - Perú:
--	Barcelona - España:
Name of producer, publisher, distributor, manufacturer	Gestión;
--	El Comercio,
Date of production, publication, distribution, manufacture, or copyright notice	2002
300 ## - PHYSICAL DESCRIPTION
Extent	288 páginas
Other physical details	: Ilustraciones blanco y negro, figuras
Dimensions	;16.5 x 24.3 centímetros.
490 ## - SERIES STATEMENT
Series statement	Curso de marketing;
Volume/sequential designation	1
506 ## - RESTRICTIONS ON ACCESS NOTE
Terms governing access	Sala especializada / a domicilio
520 ## - SUMMARY, ETC.
Summary, etc.	Construir marcas sólidas es una necesidad para cualquier empresa que quiera sobrevivir y prosperar en un entorno crecientemente competitivo.
526 ## - STUDY PROGRAM INFORMATION NOTE
Program name	E.A.P. Ciencia Política y Gobernabilidad
534 ## - ORIGINAL VERSION NOTE
Title statement of original	Building Strong Brands
546 ## - LANGUAGE NOTE
Language note	Texto en español
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
9 (RLIN)	34650
Topical term or geographic name entry element	PRODUCTOS DE MARCA
651 ## - SUBJECT ADDED ENTRY--GEOGRAPHIC NAME
Geographic name	España, Perú
700 ## - ADDED ENTRY--PERSONAL NAME
9 (RLIN)	34651
Personal name	Álvarez del Blanco, Roberto
Relator term	Traductor
900 ## - EQUIVALENCE OR CROSS-REFERENCE-PERSONAL NAME [LOCAL, CANADA]
Numeration	LIB
910 ## - USER-OPTION DATA (OCLC)
User-option data	Mariluz Tomaya Condori
--	29/07/2019
911 ## - EQUIVALENCE OR CROSS-REFERENCE-CONFERENCE OR MEETING NAME [LOCAL, CANADA]
Meeting name or jurisdiction name as entry element	Mariela Bañon Aguilar
Number [OBSOLETE]	18/10/2024
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme	Dewey Decimal Classification
Institution code [OBSOLETE]	109203BECPSC
Koha item type

Existencias
Withdrawn status	Lost status	Source of classification or shelving scheme	Damaged status	Not for loan	Home library	Current library	Date acquired	Total checkouts	Full call number	Barcode	Date last seen	Copy number	Price effective from	Koha item type
		Dewey Decimal Classification			BIB Especializada de EAP de Ciencia Política y Gobernabilidad	BIB Especializada de EAP de Ciencia Política y Gobernabilidad	04/03/2017		658.827 / A27	SK03SEL00925	07/29/2019	1	07/29/2019	Libros

Construir Marcas Poderosas / (Registro nro. 37086)

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