Mercadotecnia / (Registro nro. 25098)

Detalles MARC
000 -LEADER
fixed length control field	01462nam a22003857a 4500
005 - DATE AND TIME OF LATEST TRANSACTION
control field	20250213091545.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field	180820b sp a\|\|\|\| \|\|\|\| 00\| 0 spa d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number	0135770076
040 ## - CATALOGING SOURCE
Original cataloging agency	UNAMBA
Language of cataloging	spa
Transcribing agency	Biblioteca Central
Description conventions	rda
041 ## - LANGUAGE CODE
Language code of text/sound track or separate title	spa
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number	658.8
Item number	K78
--	01
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name	Kotler, Philip
Titles and words associated with a name	(Doctor)
Relator term	Autor
245 ## - TITLE STATEMENT
Title	Mercadotecnia /
Statement of responsibility, etc.	Philip Kotler
Medium	[Impreso]
250 ## - EDITION STATEMENT
Edition statement	[Primera edición]
264 ## - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE
Place of production, publication, distribution, manufacture	Madrid - España:
Name of producer, publisher, distributor, manufacturer	Pretence/Hall,
Date of production, publication, distribution, manufacture, or copyright notice	1981
300 ## - PHYSICAL DESCRIPTION
Extent	766 páginas
Other physical details	: Ilustraciones blanco y negro, figuras, gráficos
Dimensions	; 18 x 24 centímetros.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note	Bibliográfica de la página 757 - 766 / incluye Glosario
506 ## - RESTRICTIONS ON ACCESS NOTE
Terms governing access	Sala general / a domicilio
520 ## - SUMMARY, ETC.
Summary, etc.	De esta forma la intención del autor al escribir este libro es presentar el mercadeo de una forma comprensiva, sistemática, científica, practica y animada.
526 ## - STUDY PROGRAM INFORMATION NOTE
Program name	EAP. Administración
546 ## - LANGUAGE NOTE
Language note	Texto en español
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
9 (RLIN)	1656
Topical term or geographic name entry element	MERCADEO
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
9 (RLIN)	1739
Topical term or geographic name entry element	ESTUDIOS DE MERCADO
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
9 (RLIN)	1981
Topical term or geographic name entry element	PROPAGANDA VERBAL
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
9 (RLIN)	1982
Topical term or geographic name entry element	LIBROS ELECTRÓNICOS
651 ## - SUBJECT ADDED ENTRY--GEOGRAPHIC NAME
Geographic name	España
700 ## - ADDED ENTRY--PERSONAL NAME
9 (RLIN)	26675
Personal name	Villegas Orredo, Fabio
Relator term	Traductor
900 ## - EQUIVALENCE OR CROSS-REFERENCE-PERSONAL NAME [LOCAL, CANADA]
Numeration	LIB
910 ## - USER-OPTION DATA (OCLC)
User-option data	Salome Roman Carrasco
--	20/08/17
911 ## - EQUIVALENCE OR CROSS-REFERENCE-CONFERENCE OR MEETING NAME [LOCAL, CANADA]
Meeting name or jurisdiction name as entry element	Mariela Bañon Aguilar
Number [OBSOLETE]	20/04/2022
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme	Dewey Decimal Classification
Institution code [OBSOLETE]	109101BCSGSC
Koha item type

Existencias
Withdrawn status	Lost status	Source of classification or shelving scheme	Damaged status	Not for loan	Home library	Current library	Date acquired	Total checkouts	Full call number	Barcode	Date last seen	Copy number	Price effective from	Koha item type
		Dewey Decimal Classification			Biblioteca Central - Sala General	Biblioteca Central - Sala General	04/09/2003		658.8 / K78	SK01SGL00661	08/20/2018	1	08/20/2018	Libros

Mercadotecnia / (Registro nro. 25098)

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