Investigación de Mercados Contemporánea / (Registro nro. 25094)

Detalles MARC
000 -LEADER
fixed length control field	01500nam a22003737a 4500
005 - DATE AND TIME OF LATEST TRANSACTION
control field	20250213091545.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field	180820b mx a\|\|\|\| \|\|\|\| 00\| 0 spa d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number	9687529571
040 ## - CATALOGING SOURCE
Original cataloging agency	UNAMBA
Language of cataloging	spa
Transcribing agency	Biblioteca Central
Description conventions	rda
041 ## - LANGUAGE CODE
Language code of text/sound track or separate title	spa
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number	658.83
Item number	M12
--	02
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name	McDaniel, Carl
Relator term	Autor
245 ## - TITLE STATEMENT
Title	Investigación de Mercados Contemporánea /
Statement of responsibility, etc.	Carl McDaniel, Jr., Roger Gates
Medium	[Impreso]
250 ## - EDITION STATEMENT
Edition statement	[Primera edición]
264 ## - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE
Place of production, publication, distribution, manufacture	México, D.F.:
Name of producer, publisher, distributor, manufacturer	Programas Educativos,
Date of production, publication, distribution, manufacture, or copyright notice	1999
300 ## - PHYSICAL DESCRIPTION
Extent	780 páginas
Other physical details	: Ilustraciones blanco y negro, gráficos, cuadros
Dimensions	; 21 x 26 centímetros.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note	Incluye Apéndice 1, Incluye Apéndice 2, Indice, créditos fotográficos, Glosario, Indice de notas
506 ## - RESTRICTIONS ON ACCESS NOTE
Terms governing access	Sala general / a domicilio
520 ## - SUMMARY, ETC.
Summary, etc.	La premisa básica del presente texto es la necesidad de comprender a los clientes después hacer lo posible por aportarles valores y servicios excelentes.
526 ## - STUDY PROGRAM INFORMATION NOTE
Program name	EAP. Administración
546 ## - LANGUAGE NOTE
Language note	Texto en español
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
9 (RLIN)	1965
Topical term or geographic name entry element	ANÁLISIS DE MERCADO
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
9 (RLIN)	1253
Topical term or geographic name entry element	MARKETING
651 ## - SUBJECT ADDED ENTRY--GEOGRAPHIC NAME
Geographic name	México
700 ## - ADDED ENTRY--PERSONAL NAME
9 (RLIN)	26674
Personal name	Gates, Roger
Relator term	Autor
900 ## - EQUIVALENCE OR CROSS-REFERENCE-PERSONAL NAME [LOCAL, CANADA]
Numeration	LIB
910 ## - USER-OPTION DATA (OCLC)
User-option data	Salome Roman Carrasco
--	20/08/18
911 ## - EQUIVALENCE OR CROSS-REFERENCE-CONFERENCE OR MEETING NAME [LOCAL, CANADA]
Meeting name or jurisdiction name as entry element	Mariela Bañon Aguilar
Number [OBSOLETE]	20/04/2022
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme	Dewey Decimal Classification
Institution code [OBSOLETE]	109201BCSGSC
Koha item type

Existencias
Withdrawn status	Lost status	Source of classification or shelving scheme	Damaged status	Not for loan	Home library	Current library	Date acquired	Total checkouts	Full call number	Barcode	Date last seen	Copy number	Price effective from	Koha item type
		Dewey Decimal Classification			Biblioteca Central - Sala General	Biblioteca Central - Sala General	07/31/2003		658.83 / M12	SK01SGL00663	08/20/2018	1	08/20/2018	Libros
		Dewey Decimal Classification			Biblioteca Central - Sala General	Biblioteca Central - Sala General	10/21/2005		658.83 / M12	SK01SGL00662	08/20/2018	2	08/20/2018	Libros

Investigación de Mercados Contemporánea / (Registro nro. 25094)

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