Investigación de Mercados (Registro nro. 25079)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01382nam a22003497a 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20250213091543.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 180820b mx ||||| |||| 00| spa d |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | UNAMBA |
| Language of cataloging | spa |
| Transcribing agency | Biblioteca Central |
| Description conventions | rda |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | spa |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.83 |
| Item number | A11 |
| -- | 01 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Aaker, David A. |
| Relator term | Autor |
| 245 ## - TITLE STATEMENT | |
| Title | Investigación de Mercados |
| Statement of responsibility, etc. | David A. Aaker, V. |
| Medium | [Impreso] |
| 250 ## - EDITION STATEMENT | |
| Edition statement | Cuarta edición |
| 264 ## - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE | |
| Place of production, publication, distribution, manufacture | México: |
| Name of producer, publisher, distributor, manufacturer | Limusa Wiley |
| Date of production, publication, distribution, manufacture, or copyright notice | 2003 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xiv, 776 Paginas |
| Other physical details | : Ilustraciones a blanco y negro, figuras y tablas |
| Dimensions | ; 21 x 27.5 centímetros |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | Incluye glosario / indice |
| 506 ## - RESTRICTIONS ON ACCESS NOTE | |
| Terms governing access | Sala general / a domicilio |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | El libro estudia el proceso de planear y llevar a cabo la concepción, fijación de precios, promoción y distribución de ideas, bienes y servicios para crear intercambios que satisfagan los objetivos individuales y organizaciones. |
| 526 ## - STUDY PROGRAM INFORMATION NOTE | |
| Institution to which field applies | EAP. Administración |
| 546 ## - LANGUAGE NOTE | |
| Language note | Texto español |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| 9 (RLIN) | 1574 |
| Topical term or geographic name entry element | INVESTIGACIÓN DE MERCADOS |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| 9 (RLIN) | 1921 |
| Topical term or geographic name entry element | MARKETING |
| 651 ## - SUBJECT ADDED ENTRY--GEOGRAPHIC NAME | |
| Geographic name | México |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| 9 (RLIN) | 1912 |
| Personal name | Kumar, V |
| Relator term | Coautor |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| 9 (RLIN) | 1913 |
| Personal name | Day, George S. |
| Relator term | Coautor |
| 900 ## - EQUIVALENCE OR CROSS-REFERENCE-PERSONAL NAME [LOCAL, CANADA] | |
| Numeration | LIB |
| 910 ## - USER-OPTION DATA (OCLC) | |
| User-option data | Clara Vaga Zevallos |
| -- | 20/08/2018 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Institution code [OBSOLETE] | 109201BSSGSC |
| Koha item type | |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Date acquired | Total checkouts | Full call number | Barcode | Date last seen | Copy number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Biblioteca Central - Sala General | Biblioteca Central - Sala General | 02/28/2005 | 658.83 A11 | SK01SGL00667 | 08/20/2018 | 1 | 08/20/2018 | Libros |
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