Arquitectura de Marcas: (Registro nro. 25017)

Detalles MARC
000 -LEADER
fixed length control field	01571nam a22003857a 4500
005 - DATE AND TIME OF LATEST TRANSACTION
control field	20250213091537.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field	180817b sp a\|\|\|\| \|\|\|\| 00\| 0 spa d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number	8473563964
040 ## - CATALOGING SOURCE
Original cataloging agency	UNAMBA
Language of cataloging	spa
Transcribing agency	Biblioteca Central
Description conventions	rda
041 ## - LANGUAGE CODE
Language code of text/sound track or separate title	spa
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number	658.828
Item number	M26
--	01
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name	Martín García, Manuel
Titles and words associated with a name	(Máster)
Relator term	Autor
245 ## - TITLE STATEMENT
Title	Arquitectura de Marcas:
Remainder of title	Manejo General de Construcción de Marcas y Gestión de sus Activos /
Statement of responsibility, etc.	Manuel Martín García
Medium	[Impreso]
250 ## - EDITION STATEMENT
Edition statement	[Primera edición]
264 ## - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE
Place of production, publication, distribution, manufacture	Torrejon de Ardos - Madrid:
Name of producer, publisher, distributor, manufacturer	ESIG,
Date of production, publication, distribution, manufacture, or copyright notice	2005
300 ## - PHYSICAL DESCRIPTION
Extent	198 páginas
Other physical details	: Ilustraciones, gráficos, cuadros
Dimensions	; 17 x 24 centímetros.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note	Bibliográfica de la páginas 183 - 198
506 ## - RESTRICTIONS ON ACCESS NOTE
Terms governing access	Sala general / a domiclio
520 ## - SUMMARY, ETC.
Summary, etc.	Este trabajo aborda el proceso de construcción de marcas comerciales o corporativas desde la perceptiva del gestor que, desde el interior de una compañía, especialmente cuando se trata de una pequeña o mediana empresa.
526 ## - STUDY PROGRAM INFORMATION NOTE
Program name	EAP. Administración
546 ## - LANGUAGE NOTE
Language note	Texto en español
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
9 (RLIN)	1708
Topical term or geographic name entry element	MARCA
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
9 (RLIN)	1710
Topical term or geographic name entry element	IMAGEN CORPORATIVA
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
9 (RLIN)	1711
Topical term or geographic name entry element	ESTRATEGIA ORGANIZACIONAL
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
9 (RLIN)	1712
Topical term or geographic name entry element	ARQUITECTURA DE MARCA
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
9 (RLIN)	1713
Topical term or geographic name entry element	IDENTIDAD DE MARCA
651 ## - SUBJECT ADDED ENTRY--GEOGRAPHIC NAME
Geographic name	España
900 ## - EQUIVALENCE OR CROSS-REFERENCE-PERSONAL NAME [LOCAL, CANADA]
Numeration	LIB
910 ## - USER-OPTION DATA (OCLC)
User-option data	Salome Roman Carrasco
--	17/08/18
911 ## - EQUIVALENCE OR CROSS-REFERENCE-CONFERENCE OR MEETING NAME [LOCAL, CANADA]
Meeting name or jurisdiction name as entry element	Mariela B.A.
Number [OBSOLETE]	19/04/2022
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme	Dewey Decimal Classification
Institution code [OBSOLETE]	109201BCSGSC
Koha item type

Existencias
Withdrawn status	Lost status	Source of classification or shelving scheme	Damaged status	Not for loan	Home library	Current library	Date acquired	Total checkouts	Full call number	Barcode	Date last seen	Copy number	Price effective from	Koha item type
		Dewey Decimal Classification			Biblioteca Central - Sala General	Biblioteca Central - Sala General	12/26/2017		658.828 / M26	SK01SGL00589	08/17/2018	1	08/17/2018	Libros

Arquitectura de Marcas: (Registro nro. 25017)

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