Mitos del Marketing que están Matando a los Negocios: (Registro nro. 24998)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01845nam a22003977a 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20250213091535.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 190205t1994 mx a||||r|||| 00| 0 spa d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9701005198 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | UNAMBA |
| Language of cataloging | spa |
| Transcribing agency | Biblioteca Central |
| Description conventions | rda |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | spa |
| Language code of original | eng |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 |
| Item number | C517 |
| -- | 01 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Clancy, Kevin J. |
| Titles and words associated with a name | (Doctor) |
| Relator term | Autor |
| 245 ## - TITLE STATEMENT | |
| Title | Mitos del Marketing que están Matando a los Negocios: |
| Remainder of title | ¡No Siga Creyendo en Ellos! / |
| Statement of responsibility, etc. | Kevin J. Clancy, Robert S. Shulman |
| Medium | [Impreso] |
| 250 ## - EDITION STATEMENT | |
| Edition statement | Primera edición |
| 264 ## - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE | |
| Place of production, publication, distribution, manufacture | México, D.F.: |
| Name of producer, publisher, distributor, manufacturer | McGraw-Hill/Interamericana de México, |
| Date of production, publication, distribution, manufacture, or copyright notice | 1994 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxxiv, 341 páginas, 7 páginas sin compaginar al final |
| Other physical details | : Ilustraciones a blanco y negro, figuras y tablas |
| Dimensions | ; 16.5 x 23.5 centímetros. |
| 500 ## - GENERAL NOTE | |
| General note | Traducido de la primera edición en inglés |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | Apéndice / Índice |
| 506 ## - RESTRICTIONS ON ACCESS NOTE | |
| Terms governing access | Sala general / a domicilio |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | Los autores presentan nuevas estrategias de mercadotecnia y hacen una revisión global de los mitos más extendidos del márketing, sacando a la luz las auténticas verdades que guían la operativa de los departamentos de mercadotecnia. |
| 526 ## - STUDY PROGRAM INFORMATION NOTE | |
| Program name | E.A.P. Administración |
| 534 ## - ORIGINAL VERSION NOTE | |
| Note about original | 0070111243 |
| Title statement of original | Marketing Myths that are Killing Business: The cure for death wish marketing |
| 546 ## - LANGUAGE NOTE | |
| Language note | Texto en español |
| 590 ## - LOCAL NOTE (RLIN) | |
| Local note | Para corregir / actualización código Dewey |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| 9 (RLIN) | 1656 |
| Topical term or geographic name entry element | MERCADEO |
| 651 ## - SUBJECT ADDED ENTRY--GEOGRAPHIC NAME | |
| Geographic name | México |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| 9 (RLIN) | 1658 |
| Personal name | Shulman, Robert S. |
| Titles and other words associated with a name | (Licenciado) |
| Relator term | Autor |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| 9 (RLIN) | 1662 |
| Personal name | Haas, Roberto A. |
| Titles and other words associated with a name | (Licenciado) |
| Relator term | Traductor |
| 900 ## - EQUIVALENCE OR CROSS-REFERENCE-PERSONAL NAME [LOCAL, CANADA] | |
| Numeration | LIB |
| 910 ## - USER-OPTION DATA (OCLC) | |
| User-option data | Nélida Elizabeth Gómez Ramos |
| -- | 17/08/2018 |
| 911 ## - EQUIVALENCE OR CROSS-REFERENCE-CONFERENCE OR MEETING NAME [LOCAL, CANADA] | |
| Meeting name or jurisdiction name as entry element | Mariela Bañon Aguilar |
| Number [OBSOLETE] | 28/01/2022 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Institution code [OBSOLETE] | 109201BCSGSC |
| Koha item type | |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Date acquired | Total checkouts | Full call number | Barcode | Date last seen | Copy number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Biblioteca Central - Sala General | Biblioteca Central - Sala General | 04/16/2003 | 658.8 / C517 | SK01SGL00596 | 08/17/2018 | 1 | 08/17/2018 | Libros |
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